Fanatics Launches Urgent Prediction Market: Fanatics Markets Live Now

UPDATE: Fanatics has just launched its highly anticipated prediction market platform, Fanatics Markets, marking a significant entry into the evolving landscape of sports and cultural betting. This announcement comes just days after CEO Michael Rubin teased the initiative during a November 2025 CNBC interview, surprising many with the swift rollout.

Fanatics Markets aims to create an engaging environment for users to trade predictions on significant events, including sports outcomes, the Oscars, elections, and cultural moments. The platform promises to deliver a “safe and fun way” for participants to profit from their predictions. The launch is powered by a partnership with Crypto.com, which will manage the market pricing.

Matt King, CEO of Fanatics Betting and Gaming, emphasized the platform’s user-friendly nature: “Now, with Fanatics Markets, we’re giving fans a safe, intuitive and rewarding way to engage with the moments that move sports and culture.” However, it is crucial to note that the prediction market is limited to users aged 21 and over, as confirmed by the Fanatics Market X page.

The new market will debut in 10 states: Alaska, Delaware, Hawaii, Idaho, Maine, New Hampshire, North Dakota, Rhode Island, South Dakota, and Utah. Fans in states like California, Florida, and Texas can expect the market to launch soon, as indicated by Fanatics’ social media channels, which promise these states will be “coming sooner than you think.”

This development comes on the heels of Fanatics’ acquisition of Paragon Global Markets in July 2025, establishing the brand as a federally registered introducing broker with the CFTC. The move into prediction markets positions Fanatics to compete with existing players like Kalshi and Polymarket, both of which have dominated this niche market.

While Fanatics embraces this innovative approach, not all stakeholders are on board. Several state regulators, including Maryland, have expressed concerns about the implications of prediction markets. On November 19, Maryland warned licensees about the potential risks associated with these betting models, highlighting the ongoing debate surrounding their legality.

Despite regulatory hurdles, the enthusiasm surrounding Fanatics Markets is palpable. Travis McGhee, Global Head of Predictions at Crypto.com, stated, “Crypto.com was the first to launch sports prediction markets, and our reach continues to grow through innovative partnerships with top-tier platforms such as Fanatics.”

As the prediction market landscape evolves, Fanatics’ aggressive entry could signal a shift in how betting is perceived within the industry. Fans are encouraged to stay tuned for further announcements regarding expansion into additional states and features that will enhance their experience.

With Fanatics Markets now live, the excitement is building. Will this new platform successfully engage fans in the world of prediction markets? Only time will tell, but one thing is clear: the landscape of sports betting is changing rapidly. Stay updated as we bring you the latest developments in this emerging market.