Business
GM Integrates Google’s Gemini AI for Enhanced Vehicle Interactions

General Motors (GM) has announced a significant advancement in automotive technology by integrating Google’s Gemini AI into its vehicles starting in 2026. This initiative, revealed during the GM Forward media event in New York City, aims to enhance driver interaction with vehicles, enabling natural language conversations.
The partnership with Google represents an evolution of GM’s existing collaboration with Google Cloud. According to a spokesperson, the new features will provide drivers with more control over vehicle functions while expanding the capabilities of in-car AI. This development coincides with GM’s ongoing efforts to create its own AI platform, which aims to anticipate drivers’ needs and improve safety through services like OnStar.
Dave Richardson, GM’s Senior Vice President of Software and Services Engineering, emphasized the potential of Gemini AI beyond simple commands. “We want it eventually to be more than just saying, ‘Hey, roll the windows up or down,’” Richardson stated. He highlighted opportunities for AI in vehicle maintenance and driver safety, including detecting drowsy drivers.
Advancements in Autonomous Technology
GM is also making strides in autonomous driving technology, with plans to enhance its existing Super Cruise system. Currently classified as level 2 autonomy, Super Cruise allows drivers to take their hands off the wheel but requires them to remain alert. Starting in 2028, GM aims to introduce a new tier of autonomy with the Cadillac Escalade IQ electric SUV. This update will enable drivers to divert their attention from the road entirely, providing a more relaxed in-vehicle experience.
“With the Escalade IQ in 2028, drivers will no longer have to keep their eyes on the road,” Richardson explained. “You can be talking with people in the vehicle. You can be dozing off.” The Escalade IQ will also debut GM’s next-generation electrical architecture, designed for both electric and internal combustion vehicles. This architecture is part of GM’s vision for “software defined vehicles,” which will allow for scalable and efficient software updates.
Investments and Future Outlook
Alongside these technological advancements, GM is investing $4 billion in three U.S. facilities to boost production of internal combustion engine vehicles. This decision comes as the automotive industry faces a decline in electric vehicle (EV) sales, particularly following the removal of consumer EV credits by the previous administration. GM has previously expressed its commitment to transitioning to an all-electric fleet by 2035, despite the current market challenges.
A GM spokesperson stated, “Despite slower EV industry growth, we believe the long-term future is profitable electric vehicle production. This continues to be our north star.” The company remains focused on meeting consumer demands by providing a combination of electric and gasoline-powered vehicles.
Additionally, GM announced plans to deploy collaborative robots, or “cobots,” in its factories, enhancing productivity while ensuring safety for human workers. The company is also set to introduce new leasing options in 2026 for the GM Energy Home system, which features bi-directional EV charging and stationary home battery capabilities.
Through these initiatives, GM is positioning itself as a technology-driven mobility enterprise, akin to how Tesla identifies itself as a robotics company. These updates reflect GM’s commitment to innovation and adaptation in a rapidly evolving automotive landscape.
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