Bang & Olufsen Unveils Bold $5,800 Beosound Premiere Soundbar

BREAKING: Danish audio powerhouse Bang & Olufsen has just announced the launch of its latest premium soundbar, the Beosound Premiere, designed to disrupt the high-end Dolby Atmos market. This “bold and sculptural” device, priced at £3,900 / $5,800 (approximately AU$7,835), is set to redefine home audio as it merges art with technology.

The Beosound Premiere features a cutting-edge 7.1.4 sound system that supports Dolby Atmos, enhanced by Bang & Olufsen’s proprietary Wide Stage Technology. This innovative approach utilizes custom signal processing to create the sensation of additional speakers without needing extra hardware. With its exquisite design, the soundbar is crafted from pure aluminium and showcases ten exposed speaker drivers, setting it apart from traditional models that often hide their components behind grilles.

The soundbar also boasts 90 responsive LEDs that illuminate the device, shifting in response to user preferences for a visually captivating experience. Interestingly, the up-firing driver includes 1,925 tiny perforations, a nod to the year Bang & Olufsen was founded.

Launching in a sleek Natural Aluminium finish, the Beosound Premiere will also be available in Gold Tone and Black Anthracite early next year. As soundbars increasingly dominate home entertainment, this release is poised to challenge the market leader, the KEF XIO, which retails for a significantly lower price of £1,999 / $2,500 / AU$3,600.

Experts have given the KEF XIO rave reviews, praising its impressive sound and bass performance, earning it a five-star rating and a What Hi-Fi? Best Buy Award. The Beosound Premiere will need to deliver exceptional audio quality to compete effectively with its more affordable rival.

As the demand for premium home audio solutions surges, the Beosound Premiere represents a bold step forward in both aesthetics and performance. With its official launch set for later this year, audiophiles and home cinema enthusiasts alike will be eager to see if this soundbar lives up to its premium price tag and ambitious promises.

Stay tuned for further updates on this exciting release and its impact on the soundbar market!