Urgent Update: Stephen Curry Ends Partnership with Under Armour

BREAKING NEWS: Golden State Warriors star Stephen Curry has officially ended his long-term partnership with Under Armour, a development announced just hours ago on Thursday. This marks a significant shift for the NBA superstar as he transitions into sneaker free agency while his Curry Brand continues to grow independently.

Curry’s shoes will still be released through Under Armour as planned until 2026, but sources close to the situation, including ESPN’s Shams Charania, confirm that Curry will now have the freedom to explore partnerships with other brands. This pivotal move comes after Curry initially signed with Under Armour in 2013, a decision that propelled him into the spotlight as an MVP and global icon.

“Under Armour believed in me early in my career and gave me the space to build something much bigger and more impactful than a shoe,” Curry stated in a press release. “I’ll always be grateful for that,” he added, reflecting on his journey with the brand.

As Curry’s independent brand strategy unfolds, he emphasized his commitment to the mission of Curry Brand: “What Curry Brand stands for, what I stand for and my commitment to that mission will never change. It’s only growing stronger.” This announcement signals a new chapter for Curry as he aims for aggressive growth and a deeper connection with the next generation of athletes.

Fans and sports analysts will be closely monitoring Curry’s next moves. With opportunities to collaborate with other sneaker brands on the horizon, this development could reshape the landscape of athletic footwear. Expect more updates as this story evolves.

As the situation develops, Curry’s journey continues to inspire many. Stay tuned for further announcements regarding his future endeavors and potential partnerships.