N.J. Iconic Ice Cream Shop to Open 2nd Location Next Week!

UPDATE: An iconic New Jersey ice cream shop is set to make waves with its highly anticipated second location opening next week! Nasto’s Ice Cream Co. will debut its new store on Saturday, November 22, 2023, at the Cloverleaf Shopping Center located at 992 St. Georges Ave., Woodbridge.

The grand opening will be a festive affair, featuring a ribbon-cutting ceremony, giveaways, live music, and free samples from noon to 10 p.m. on opening day, and will continue its celebrations through Sunday, November 23. This expansion marks a significant milestone for a business that has been serving sweet treats since 1939.

Nasto’s Old World Desserts has become a beloved landmark in Newark, known for its premium ice cream and traditional Italian specialties like Spumoni, Bisque Tortoni, and the original Tartufo. The fourth-generation family members, Gabriella Nasto and her sister, Victoria Nasto, expressed their excitement about joining the Woodbridge community, adding that their recipes are deeply rooted in their family’s heritage from Nocera, Italy.

With this new location, Nasto’s aims to bring its famous offerings closer to fans, including gelato, sorbet, ice cream cakes, and gourmet pastries. The original Newark store, located at 236-240 Jefferson St., features a unique viewing window where customers can watch ice cream being made, a testament to their commitment to quality.

The expansion of Nasto’s is not just a business move; it represents the resilience and dedication of a family-run establishment that has thrived for over eight decades. As the business grows, it continues to honor its roots and the community that has supported it all these years.

Expect the new store to operate seven days a week, with hours to be confirmed after the opening weekend. This is a moment not to be missed for ice cream lovers and community members alike.

Stay tuned for more updates as this story develops!