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Majority of Americans Support Access to Prediction Markets

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A recent survey conducted by Kalshi indicates that nearly 90% of Americans believe they should have access to prediction markets. The study, which reflects a significant bipartisan consensus, suggests that respondents view these markets primarily as financial investments rather than gambling activities.

Survey Highlights Broad Support for Prediction Markets

The survey, carried out by Axis Research, involved 1,219 voters across the United States. Conducted online from September 18 to 23, 2025, the responses were weighted to accurately represent the electorate by region, gender, age, ethnicity, and political affiliation. The findings reveal that 89% of participants feel that all Americans should have the option to access prediction markets, with over half (54%) expressing strong agreement.

Additionally, 70% of respondents believe that Americans should be able to invest in specific outcomes, such as fluctuations in gold prices, election results, or agricultural futures. Support for these markets transcends party lines, with 75% of Republicans and 71% of Democrats endorsing the idea. Even among individuals who have never engaged in prediction markets, 65% support the concept of access.

The survey also highlights a prevailing sentiment that buying stocks, mutual funds, or participating in commodities markets is viewed as financial investment (89%) rather than gambling (11%). Reflecting this belief, 79% of respondents argue these activities should be regulated by federal financial authorities rather than state gaming commissions. This perspective is consistent across various demographics, including investors and non-investors.

Concerns and Criticism Surrounding the Study

Despite the positive reception of prediction markets among survey participants, some critics question the validity of the results due to the study’s sponsorship by Kalshi, a leading player in the prediction market industry. Critics argue that this connection may have influenced the favorable outcomes reported. The survey’s findings align with Kalshi’s interests, especially as the company faces ongoing legal challenges at the state level.

In recent months, Kalshi has encountered significant legal hurdles, including a setback in Massachusetts. The study’s conclusion that a strong majority of respondents believe event contract exchanges should be federally regulated may reflect the company’s strategic positioning amid its legal issues.

Moreover, surveys from other organizations present a more nuanced perspective. A recent YouGov poll found that only 44% of Americans and 31% of self-identified sports bettors believe that legalized betting is beneficial for sports. In contrast, only 24% of bettors and 9% of the general public feel that legalized betting has a positive impact.

As discussions around prediction markets continue, the debate over their regulation, accessibility, and societal implications remains an evolving topic among policymakers and the public alike.

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