Academic Lectures Transform Los Angeles Bars into Learning Hubs

On a chilly Monday night in Frogtown, Los Angeles, the atmosphere at Zebulon is alive with anticipation. Attendees gather, cocktails in hand, to hear a lecture that promises to merge academia with the casual ambiance of a bar. As the lights dim, Drew McClellan, an adjunct professor at the USC School of Cinematic Arts, takes the stage, ready to discuss the art of cinema.

McClellan’s presentation, part of the innovative series known as Lectures on Tap, captures the audience’s attention with insights into film techniques. “In cinema, three elements can move: objects, the camera itself, and the audience’s point of attention,” he explains, illustrating his points with memorable clips from films like Jordan Peele’s acclaimed horror movie, Get Out. The audience’s enthusiasm is palpable as they engage with the material, with many taking notes in an environment that encourages learning without the pressure of grades.

Since its debut in August 2023, Lectures on Tap has rapidly gained popularity, with tickets often selling out within minutes. “I hunted for these tickets,” says Noa Kretchmer, 30, who regularly attends the sessions. The concept, developed by husband-and-wife duo Felecia and Ty Freely, originated when they sought a community of like-minded individuals while living in New York City. Their goal was to create a laid-back atmosphere where intellectual discussions could thrive, free from the constraints of formal education.

The series features a diverse range of topics, from Taylor Swift’s storytelling techniques to the implications of artificial intelligence in healthcare. This format has resonated deeply with those who may have found traditional educational settings unappealing. “At the end of every lecture, people always come up to us and say, ‘I hated college when I was in it, but now that I’m not, I would love to come to a lecture and have access to these experts,’” Felecia notes.

Lectures on Tap is not the only initiative blending education and entertainment. Other similar events, such as Profs and Pints in Washington, D.C., and Nerd Nite, which began in Los Angeles in 2011, also aim to provide intellectual stimulation in informal settings. As the U.S. government moves closer to dismantling the Department of Education and concerns grow regarding critical thinking and literacy rates, gatherings like Lectures on Tap serve a vital purpose.

Felecia emphasizes the cultural significance of these events: “We’re in an age where people are not trusting experts, so everyone who still does wants to be in a room with their people.” The sentiment resonates with attendees who appreciate the opportunity to engage with complex ideas in a relaxed environment.

During his lecture, McClellan effectively breaks down cinematic concepts, using examples that range from the classic Frankenstein to modern horror films like 28 Weeks Later. His approach not only educates but entertains, as he weaves humor into his presentation. “This is how you scare the crap out of people,” he quips, demonstrating how visual elements can enhance fear in film.

Attendees express a sense of community, valuing the social aspect as much as the educational content. “I felt really comfortable and I loved the social aspect of it,” says Andrew Guerrero, 26. “It felt more like a communal vibe, but at the same time, I miss learning.”

For many, the relaxed setting enhances their ability to absorb information. “I can absorb [the information] more because I’m not pressured to really retain it, and because of that, I actually do retain it,” Guerrero adds.

After weeks of anticipation, Ieva Vizgirdaite and her fiancé, Drake Garber, celebrate his birthday at the event. Garber, who has a keen interest in film production, appreciates the opportunity to learn in such an enjoyable context. “I get to sit and learn about something that I love doing with a pint? Like, that’s amazing,” he remarks.

The informal atmosphere also allows speakers to engage more freely. McClellan notes, “I can play with certain elements that I maybe haven’t used in the classroom. It’s definitely looser.” After his session, he stays to answer questions from attendees, fostering a sense of accessibility that traditional lectures often lack.

As the evening wraps up, the bar staff quickly rearranges the space for a concert, signaling the transition from lecture to live entertainment. The founders and many attendees move to the patio to socialize, blending education and enjoyment seamlessly. “This is a nontraditional environment to be enjoying yourself but also learning at the same time,” McClellan reflects. “It’s kind of like mushing up the education into your applesauce — mushing it up in the beer.”

Lectures on Tap not only serves as a platform for learning but also connects individuals who share a passion for intellectual discourse. In a world where traditional education faces challenges, these events provide a refreshing and engaging alternative, proving that the thirst for knowledge is alive and well in the heart of Los Angeles.