Devils Backbone Unveils Bold New Look for Smash Cocktail Cans

UPDATE: Nelson County-based Devils Backbone Distilling Co. has just announced a striking redesign for its popular ready-to-drink cocktail, Smash. The revamped packaging will hit store shelves starting this week, bringing a vibrant, “fresh squeezed” look to the beloved beverage while maintaining its award-winning flavor.

This exciting change comes at a time when consumer interest in ready-to-drink cocktails continues to surge. The rebranding aims to capture the attention of both new and loyal customers, making Smash stand out in an increasingly competitive market.

The new packaging, set to debut imminently, reflects a modern twist that aligns with current trends in the beverage industry. While the taste remains unchanged, the fresh design is expected to reinvigorate interest and sales for the brand.

Local consumers can look forward to spotting the new Smash cans on store shelves as early as this week. Officials from Devils Backbone are optimistic about the impact of this redesign, which they believe will enhance the product’s visibility and appeal.

As the ready-to-drink cocktail sector grows, brands like Smash must evolve to keep pace with consumer preferences. The redesign not only signifies a new chapter for Smash but also highlights the company’s commitment to innovation in a crowded marketplace.

Stay tuned for more updates as the new Smash packaging rolls out. Fans of the beverage are encouraged to share their thoughts on the redesign and how it stacks up against competitors on social media.