Ford Partners with Renault to Launch New EVs Amid Declining Sales

BREAKING NEWS: Ford has announced a crucial partnership with Renault to develop and build new electric vehicles (EVs) in a desperate bid to regain its footing in the European market. This decision comes as Ford’s sales in Europe have dramatically plummeted, with deliveries dropping to just 256,750 cars in the first ten months of 2025, down from 1.2 million in 2005, according to the European Automobile Manufacturers’ Association (ACEA).

This urgent collaboration follows the elimination of several key models, including the Ka, Fiesta, Focus, and Mondeo, which has left Ford scrambling for viable options. The upcoming EVs will be engineered on the Ampere platform in northern France, with two new models expected to hit the market by early 2028. While the specific identities of these vehicles remain undisclosed, they are projected to be smaller models, utilizing the AmpR Small architecture that supports vehicles like the Twingo and Alpine A290.

Ford assures consumers that these new EVs will retain “authentic Ford-brand DNA” and offer “distinctive driving dynamics.” However, analysts warn that these vehicles will not directly replace Ford’s discontinued combustion models. The transition to pure EVs means these new offerings will likely come with a higher price tag, complicating Ford’s effort to reclaim lost market share in a fiercely competitive landscape.

Despite the challenges, this partnership is seen as a strategic move for Ford to accelerate model launches and maintain a presence in Europe. The automaker’s market share has dwindled to just 2.9 percent, a stark contrast to its former dominance. Ford’s reliance on Renault for production indicates a significant shift in strategy, as EVs currently remain more costly to manufacture than their internal combustion engine counterparts.

“This agreement allows Ford to leverage Renault’s expertise in EV technology while navigating the complexities of the European auto market,” noted an industry analyst.

In addition to the EV collaboration, Ford and Renault have signed a letter of intent to explore joint development and manufacturing of small vans, further solidifying their partnership in light commercial vehicles.

As this story develops, industry watchers are keenly observing Ford’s next steps and the potential impact on its future in Europe. The urgency of this situation highlights the challenges traditional automakers face as they pivot toward electrification. Stay tuned for more updates on Ford and Renault’s strategic alliance as they aim to reshape their presence in the automotive market.