Gregory Rebrands to Claim Leadership in AI-Driven Communications

PHILADELPHIA, PA — Gregory FCA has unveiled a comprehensive rebrand, marking its 35th anniversary and transitioning to simply “Gregory.” This shift reflects the firm’s evolution into an AI-enabled communications agency, integrating advanced technology platforms while consolidating recent acquisitions. The rebranding positions Gregory as a leader in AI-driven communications, following a remarkable year that included recognition as the 2025 PR Daily Content Marketing Agency of the Year and the PRSA Silver Anvil Award for Best AI Integration.

With a workforce of 130 employees spread across major cities including New York, Philadelphia, Boston, and London, Gregory has developed a portfolio of proprietary AI tools that enhance its service offerings. Founder and CEO Greg Matusky stated that this shift signifies a fundamental change in storytelling dynamics. “Over 35 years ago, we built our business on a simple belief: Powerful storytelling drives real business outcomes,” Matusky said. “What’s changed is the way stories are discovered and trusted. That’s why we’ve evolved from a traditional PR agency into a fully integrated communications partner, blending creative, digital, and AI-driven capabilities.”

Transition to a New Model of Communications

The rebranding emphasizes Gregory’s shift from a conventional PR firm to a strategy-driven communications agency that operates across the entire marketing funnel. Its new positioning revolves around three critical pillars: Human Expertise, AI Augmented, and Full-Funnel, Multi-Channel Campaign Execution.

Gregory leverages its in-house AI platforms to analyze audience behavior, optimize messaging, and monitor emerging trends. Meanwhile, human teams focus on creative development and editorial judgment. The firm’s services now encompass a broad range, including media relations, social and paid media, creative design, video and podcast production, digital marketing, SEO, email automation, content development, and thought leadership.

Innovative AI Tools at the Forefront

Gregory has introduced a suite of AI-powered tools designed to meet the evolving needs of its clients. These include:

– Gregory Influence Engine: A tool aimed at enhancing visibility for financial services companies in generative AI search results.
– CrisisCalm: Provides real-time AI support for crisis management.
– Lumina: A media-monitoring platform that filters noise to deliver relevant alerts.
– WriteRelease: An early generative AI tool focused on crafting press releases.

Joseph Anthony, President of Gregory, highlighted the increasing demand for communications partners who combine sector expertise with technology-driven precision. “Clients choose Gregory because we know their sectors as deeply as they do, and we have evolved alongside them,” Anthony said. “We have grown with them from traditional PR to an integrated practice that blends PR, digital, creative services, and AI to deliver measurable outcomes across every channel, build brands, protect reputations, and drive results.”

With this strategic rebranding, Gregory is positioning itself at the forefront of a rapidly evolving communications landscape, where human storytelling and AI insights converge to meet the demands of contemporary stakeholders, regulators, and audiences.