Detroit Lions Collaborate with Eminem for Thanksgiving Halftime Show

The Detroit Lions have announced a significant partnership with hip-hop legend Marshall Mathers, widely known as Eminem, to enhance their annual Thanksgiving Halftime Show. This collaboration involves not only Eminem but also his longtime manager, Paul Rosenberg, who is the president of Shady Records. The partnership extends through 2027 and aims to elevate the production quality and talent selection for the iconic event.

The Lions made the announcement on Thursday, indicating that both Eminem and Rosenberg, who hail from Detroit, will play key roles in curating a lineup of world-class artists for the show. In a statement, Rosenberg expressed enthusiasm about the collaboration: “It’s an honor for us to team up with the Lions and be a part of the greatest tradition in Detroit sports. We look forward to putting together unforgettable shows featuring world-class artists for the fans at Ford Field and the tens of millions watching around the country.”

Enhancing a Long-Standing Tradition

The Detroit Lions have held a Thanksgiving Day game since 1934, making it one of the longest-running traditions in American sports. Over the years, the halftime show has featured a variety of prominent artists, including rappers Big Sean and Jack Harlow, as well as country music star Shaboozey. The Lions aim to build on this legacy through their new partnership with Eminem and Rosenberg.

In addition to the collaboration with Eminem, the Lions have enlisted the services of Jesse Collins Entertainment (JCE) to handle the production of the halftime performance. Lions president and CEO Rod Wood stated, “We’re thrilled to be working with Marshall and Paul, who are two of the most accomplished and respected names in the music industry, not to mention longtime Lions fans. Their reputation in the business will attract top-tier talent and help us solidify this annual performance as one of the most anticipated cultural moments on the NFL calendar.”

Looking Ahead to Thanksgiving 2023

The partnership with Eminem and Rosenberg is expected to bring an exciting new dynamic to the Thanksgiving Halftime Show. Fans and attendees at Ford Field can anticipate a memorable experience, as the Lions aim to showcase a diverse array of musical talent. The collaboration signifies a commitment to not only maintaining the show’s high standards but also pushing the boundaries of what fans can expect from this beloved tradition.

As the Thanksgiving Day game approaches, anticipation is building among Lions supporters and music fans alike. The combination of local talent and high-profile performances promises to make this year’s show a standout event in the NFL calendar, reinforcing the connection between sports and entertainment in the heart of Detroit.