Kevin Fenton Joins UK Gambling Levy Board Amid Funding Scrutiny

Kevin Fenton has been appointed to the Department for Culture, Media and Sport’s (DCMS) Gambling Levy Program Board, a crucial body overseeing the distribution of legal funds aimed at addressing gambling-related harm. His appointment comes during a period of intense scrutiny regarding how these funds will be allocated for research, prevention, and treatment, and how the system will operate free from political and industry influences.

New Framework for Gambling Harm Funding

The Gambling Levy Program, which commenced in April 2025, is designed to replace the previous voluntary donation system. Government guidelines released in December outlined the new levy structure, which has already generated GBP 120 million (approximately $159.5 million) this year. All funds collected are earmarked for initiatives aimed at combating gambling-related issues.

The current funding model allocates resources across three key areas: 20% for research, which is managed by UK Research and Innovation, 30% for prevention, split between the Office for Health Improvement and Disparities and local governments, and the remaining 50% for treatment services, overseen by NHS England along with its Scottish and Welsh counterparts.

Online and land-based gambling companies contribute to the levy based on their licensing and revenue, with online businesses and software providers facing higher fees. It is important to note that the National Lottery is exempt from these fees due to its distinct funding regulations.

Fenton’s Public Health Perspective

Fenton, recognized for his significant contributions to public health, has previously argued that gambling should be addressed as a health issue affecting the entire population. Earlier this year, he co-authored an article advocating for a gradual reduction in gambling advertisements, highlighting evidence that such marketing adversely impacts both adults and children and can lead to harmful behaviors.

His role on the Gambling Levy Program Board is seen by some as a potential shift towards a more health-focused approach in the allocation of levy funds. Nonetheless, concerns remain regarding the presentation and interpretation of data related to gambling harm. In letters made public last year, Ed Humpherson, director general of the Office for Statistics Regulation, cautioned against misinterpretation of findings from a government-commissioned study on the social costs of gambling. He emphasized that the correlations identified in the analysis do not establish causation and warned that unclear communication could mislead both the public and policymakers.

The government maintains that strong governance is essential for ensuring the levy system’s credibility. To this end, a Delivery Group has been established to coordinate efforts between research, prevention, and treatment initiatives. Annual reports will detail how funds are allocated and the progress achieved in addressing gambling-related harm.

As Fenton steps into his new position, the impact of his leadership on the ongoing debate surrounding gambling harm policy remains to be seen. Stakeholders will be watching closely to determine whether his involvement will foster greater public awareness and lead to effective changes in the approach to gambling-related issues.