Asia Pacific Video Revenue Projected to Reach $196B by 2030

The Asia Pacific video market is set to achieve revenues of $196 billion by March 2030, according to a new report from Media Partners Asia (MPA). This projection indicates an average annual growth rate of 2.8% between 2025 and 2030, driven primarily by the online video sector, which is expected to expand at an impressive rate of 7% per year.

One significant shift highlighted in the report is that India is poised to surpass China as the largest subscription streaming market. MPA forecasts that India will achieve 358 million individual subscribers. Despite this growth, India’s share of overall revenue will remain significantly lower, nearly five times smaller than China’s and almost three times smaller than Japan’s.

Growth in Online Video and Premium VOD

The premium video on demand (VOD) segment is anticipated to grow by more than $12.5 billion from 2025 to 2030. Japan, China, and India will be at the forefront of this expansion, with Australia, South Korea, and Indonesia also making substantial contributions. As a result, MPA predicts this category, which includes subscription video on demand (SVOD) and premium ad-supported VOD, will reach a total of $52 billion.

Conversely, traditional television revenues are expected to decline by $8 billion, with China, Japan, and India responsible for nearly 70% of this contraction. Australia and South Korea are projected to account for more than 15% of the decline.

The report also notes significant growth in social video and user-generated content revenues, which are predicted to increase by $11.4 billion. This growth is largely driven by advertising and the proliferation of connected TV inventory. China, India, and Australia are expected to lead this segment, bringing total revenues in this category to $44.5 billion.

Market Consolidation and Strategic Insights

Another notable finding from the MPA report is that the top 15 video platforms are projected to account for 58% of total online video revenues by 2025. This trend indicates a “rising concentration” of revenues within the industry. Key players include YouTube, ByteDance’s Douyin and TikTok, as well as Netflix and prominent local platforms like JioHotstar in India and U-Next in Japan.

Vivek Couto, CEO and Executive Director of MPA, emphasized that connected TV has emerged as a critical driver of value creation across the region. He noted that premium video is increasingly focused on pricing and average revenue per user (ARPU).

“Value is shifting decisively toward streaming, social platforms, and CTV-led monetisation,” Couto stated. He added that markets with scale, pricing power, and robust local content ecosystems are likely to outperform, while traditional television economics face long-term structural challenges.

Couto also highlighted that the differentiators for success in this evolving landscape go beyond mere volume. “The ability to monetise premium experiences, anchored by sports, high-quality local programming, and emerging formats like micro-dramas, will be essential,” he said. Additionally, he pointed out the growing importance of AI-enabled efficiency across the content value chain.

As the Asia Pacific video market continues to evolve, stakeholders will need to adapt to these trends in order to thrive in an increasingly competitive environment.