Park Jeong Min Tops December 2025 Rising Actor Brand Rankings

In a recent analysis of actor brand reputations, Park Jeong Min emerged as the leading figure for December 2025, surpassing well-known actors Lee Jun Ho and Lee Je Hoon, who secured second and third places, respectively. The Korea Corporate Reputation Research Institute conducted this study, measuring consumer interest through a comprehensive big data analysis of over 53 million data points collected from November 26 to December 26, 2025.

Methodology Behind the Rankings

The institute’s analysis focused on several indices that gauge consumer behavior, including participation, media, communication, and community engagement. These metrics reflect how online habits influence brand consumption, allowing for a nuanced understanding of the relationship between consumers and rising actor brands.

The study utilized a sophisticated algorithm to assess various indicators, including positive and negative evaluations, media interest, and the volume of consumer interactions. By concentrating on top-tier brands across multiple categories—such as drama, film, and advertising—the analysis aimed to identify actors who have garnered significant consumer attention.

Results of the Brand Reputation Index

Park Jeong Min achieved an impressive brand reputation index of 5,165,198, with a participation index of 880,636, a media index of 1,775,836, a communication index of 1,427,370, and a community index of 1,081,356. His recognition as a trendsetter has solidified his position at the top.

Lee Jun Ho, in second place, recorded a brand reputation index of 2,744,534, with a participation index of 143,439, a media index of 629,592, a communication index of 1,353,605, and a community index of 617,898. His emergence as a reliable actor has contributed to his strong standing in the rankings.

Following closely, Lee Je Hoon secured third place with a brand reputation index of 2,424,471. His scores included a participation index of 285,714, a media index of 870,976, a communication index of 845,336, and a community index of 422,446. His rise as an icon in the drama series sector reflects his growing popularity.

According to Koo Chang Hwan, Director of the Korea Corporate Reputation Research Institute, “The Park Jeong Min brand took first place in the December 2025 big data analysis on rising actor brand reputation.” He added that Park’s standing as a trendsetter has significantly influenced his recognition.

Notably, Yoon Kye Sang and Choi Woo Sik rounded out the top five, coming in fourth and fifth place, respectively. Yoon has captivated audiences with his powerful acting abilities, while Choi is celebrated as a master of romantic comedy.

This analysis highlights the dynamic landscape of the entertainment industry, where consumer engagement plays a crucial role in shaping actor brand reputations. The findings not only reflect current trends but also provide insights into the evolving preferences of audiences worldwide.